What is Geo-Farming with digital ads? (Example)
You may have heard about a new tactic that’s becoming popular with advertisers seeking to reach people on their mobile devices…It’s called by some Geo-Farming. It’s also referred to as Geo-Retargeting (what we at Vici call it)
Why Digital Is Not A One-Call-Close
When training traditional media advertising salespeople on how to sell digital, I find that the biggest hurdle is often what made them successful salespeople people to begin with – being able to get their message across quickly, devise a solution, and close the sale – often all in one meeting.When you are selling a media advertising product that people are familiar with (i
Using Digital Advertising To Recruit Your Next Great Hire
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)Finding the right employee is never an easy task, especially if you’re looking for someone that is qualified. With so many different job boards out there, from Monster and CareerBuilder to all of the ones that have popped up like ZipRecruiter and even the local job boards that may be in your city, how do you know where to post your job? More importantly, how do you know if the right candidate will be looking on that particular website?Gone are the days of trying to find a needle in a haystack
"I Hate Retargeting"
No, I personally don’t hate Retargeting but I hear this a lot from business owners. Even from people who don’t know the term “Retargeting,” will say “Uggh, I hate that” when I explain that Retargeting is ads that follow a person after they leave a website and show the person ads for that business on other websites
To Boost Or Not To Boost?
By now you’ve probably heard or realized that spending a lot of time posting organically to your Facebook page and trying to generate “likes” is no longer going to help spread your organic reach onto customers’ Facebook pages.Facebook defines organic reach as "how many people you can reach for free on Facebook by posting to your Business Page
Pay-Per-Click Advertising vs Impression Based Digital Ads
At first glance Pay-Per-Click ads (or Google AdWords) seem more efficient because they average a much higher click through rate than impression based advertising. So if you are solely looking at the cost per click, it would seem that PPC is cheaper and more effective
