Leslye Schumacher

Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.

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Leslye Schumacher
Are You Looking For More Quality Conversions?
Conversions are pretty much the pot of gold for digital marketing.  Increasing your conversion rate is fundamental to your client's return on investment and make the most of your digital marketing budget
Leslye Schumacher
May 14, 2025
Why Do Native Ads Work?
I have always been told "You can't have your cake and eat it too."  What does that really mean and how is it relevant to native advertising?  The proverb's meaning is similar to the phrases "you can't have it both ways" and "you can't have the best of both worlds
Leslye Schumacher
May 14, 2025
Radio And Digital Advertising By The Numbers
A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that is with local traditional advertising companies?Here are some of the key stats that jumped out at us as we looked at this report:The report forecasts that local digital ad revenue will increase this year by 14% over last year
Leslye Schumacher
May 14, 2025
What does Facebook’s latest announcement mean for businesses?
Facebook announced on January 11th that they are doing some further “tinkering” with their algorithm which has implications for businesses that post organically to their Facebook Business Page. While this has made big news in the last week – it really isn’t anything new, it’s a continuation of changes that started two years ago as we talked about in this blog post
Leslye Schumacher
May 14, 2025
Google Analytics Workaround: Using Bit.ly Instead Of UTM Codes
More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations
Leslye Schumacher
May 14, 2025
What Is Geo-Framing?
Geo-Framing technology allow us to go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now, across all devices.  It combines the best of aspects of Geo-Fencing and Household IP Targeting
Leslye Schumacher
May 14, 2025