Leslye Schumacher

Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.

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Leslye Schumacher
2014 - The Year Of Mobile Domination
It's official - mobile rules when it comes to media consumption.  The average person consumes 7 hours of media a day and mobile is number one, accounting for about 35% or 145 minutes of that time
Leslye Schumacher
May 14, 2025
Adding A User To Your Google Analytics
Granting access to your Google Analytics is quite simple.  You can determine what level of access someone has and can remove access at any point as well
Leslye Schumacher
May 14, 2025
“Completers” Are Better Than “Clickers”
If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying,“Click Through Rate is the King of False Positives”The report goes on to explain that the value of viewers who watch your ads to completion (view 100% of your video ad) are much higher than that of viewers who click the ad.  Why?  How do they know?The study found that a user who arrives at your website by clicking on the ad, rarely goes beyond that landing page before leaving
Leslye Schumacher
May 14, 2025
Does having a separate mobile website hurt my SEO?
A question we are frequently asked is whether having a separate mobile website will create SEO issues?  (A separate mobile url is one that starts with m. and redirects to the mobil url – i
Leslye Schumacher
May 14, 2025
Just What Is Real Time Bidding?
Not sure what people are talking about when they say "RTB"?  This infographic explains it all!Not sure what people are talking about when they say "RTB"?  This infographic explains it all!
Leslye Schumacher
May 14, 2025
Your Google Analytics Cheat Sheet (Example)
Are you maximizing your company website, blog, and Facebook page?  Are they optimized for the best performance to fit your needs and for organic search results?  Google Analytics is one of the most popular web visitor tracking tools.  It adds a small snippet of code that is placed on all the pages of your website
Leslye Schumacher
May 14, 2025