Allison Gibson

Lead Trainer and Account Director

Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow

More from

Allison Gibson
Surfing the Waves of Change: Chrome's Next Move in Phasing Out Third-Party Cookies 🌐🍪
Grab your virtual surfboards because we're about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy
Allison Gibson
May 14, 2025
Navigating the Healthcare Horizon: LinkedIn's Vital Role in Connecting with Healthcare Professionals
In the ever-evolving landscape of healthcare, staying connected is not just a choice but a necessity. With the surge in digital platforms, healthcare professionals are increasingly finding their professional audience on LinkedIn
Allison Gibson
May 14, 2025
The Forecast for 2024 Digital is Stellar!
Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie,  it would tell you that 2024 is the year of digital! This may be a bold statement, but all indicators point to success!So hold on to your party hats because digital advertising is set to take the lead in 2024 with an impressive 6% increase, contributing to an overall 4.4% surge in advertising expenditure
Allison Gibson
May 14, 2025
Political Digital Advertising 2024 Outlook: Seize the Opportunity to Boost Revenue
With 2024 on the horizon, it's time to gear up and tap into a revenue stream that promises to be as dynamic as it is impactful. So, get ready to buckle up as we take you through the thrilling landscape of political digital advertising and how you can position yourself to capture its potential revenue surge
Allison Gibson
May 14, 2025
The Critical Need for a Secure Website in the Era of Digital Advertising
Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge over their competitors
Allison Gibson
May 14, 2025
Google Launches Generative AI Ads in Search: A Game-Changer for Digital Advertising
Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”
Allison Gibson
May 14, 2025