The Forecast for 2024 Digital is Stellar!
Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie, it would tell you that 2024 is the year of digital! This may be a bold statement, but all indicators point to success!So hold on to your party hats because digital advertising is set to take the lead in 2024 with an impressive 6% increase, contributing to an overall 4.4% surge in advertising expenditure
Political Digital Advertising 2024 Outlook: Seize the Opportunity to Boost Revenue
With 2024 on the horizon, it's time to gear up and tap into a revenue stream that promises to be as dynamic as it is impactful. So, get ready to buckle up as we take you through the thrilling landscape of political digital advertising and how you can position yourself to capture its potential revenue surge
The Critical Need for a Secure Website in the Era of Digital Advertising
Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge over their competitors
Google Launches Generative AI Ads in Search: A Game-Changer for Digital Advertising
Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”
A safer way to advertise with TikTok
TikTok has taken the world by storm with its unique blend of music, dance, and social media. The platform has become a go-to destination for young people seeking entertainment, information, and connections
OTT effectiveness can be measured.
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media
