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Why I Love Facebook Collection Ads
Facebook has been in the news lately, for some not so popular things, mainly the Facebook data breach impacting over 50 million user’s data. They reacted quickly to the news, publicly declaring that starting October 1, they will no longer be offering 3rd party targeting categories to advertisers
Megan Malone
April 6, 2018
Meet Mallory Hoenig and Charlie Ulmer
Vici is excited to welcome Mallory Hoenig and Charlie Ulmer to the team!  They are both based out of the Philadelphia location.   Mallory's background is in business marketing, digital communication, and new media, while Charlie's background was actually in Neuroscience until he made the switch to digital advertising in 2013! Two very smart cookies (and not the kind you can block or delete)
Megan Malone
July 21, 2017
Vici Welcomes Three New(ish) Team Members
Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan "Renn" Renninger.  Why new(ish)?  Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles
Megan Malone
June 5, 2017
How Digital Advertising Can Transform a Political Campaign
The past few years have brought about major changes in the way local political campaigns have embraced digital.  Each election cycle, political campaigns rely more and more on reaching their voters in new ways
Megan Malone
September 1, 2016
Meet Lindsey Monahan
Hello there! My name is Lindsey Monahan and I’m a Digital Campaign Coordinator for Vici.  I specialize in planning and managing digital marketing campaigns for clients throughout the country
Megan Malone
September 1, 2016
Google Announces Major Change to Pay-Per-Click Advertising
On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page
Megan Malone
February 24, 2016
Top 5 Ways Digital Sellers Blow the Sale
As a trainer of all things digital for Vici, I have the opportunity to travel all over the country and meet talented sales teams in television, radio, and print.  My job is to teach “traditional” media sellers to become well-rounded integrated marketers who combine both digital and traditional marketing techniques to accomplish the end client’s sales goals
Megan Malone
January 15, 2016