I get it. It’s scary to learn a completely new product thatyou’re unfamiliar with and be expected to go out to your clients and pitch themanother product that’s going to get their “doors-a-swingin’, and theirregisters-a-ringin’”
Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world