television

With March officially over, and with the promise of warmer weather around the corner, it seems like the perfect opportunity to take a step back and look at some interesting stats and info from this past month surrounding digital marketing. First up, a new eMarketer study predicting that digital ad spending will surpass TV ad spending next year

Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world

Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio

The 1950’s were called the Golden Age of Television, when the TV launched the population's addiction to the small screen.  More than six decades later, the population is starting to shift their addiction to an even smaller screen

If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying,“Click Through Rate is the King of False Positives”The report goes on to explain that the value of viewers who watch your ads to completion (view 100% of your video ad) are much higher than that of viewers who click the ad.  Why?  How do they know?The study found that a user who arrives at your website by clicking on the ad, rarely goes beyond that landing page before leaving