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Is Your Target Audience Really Who You Think It Is?
I think it is safe to say that as consumers, we have pretty much grown accustomed to being served ads whenever we go on the internet whether we’re looking at the news, the weather, pop culture, playing games, or are using various apps. If digital ads are not going away, wouldn’t you rather be served ads for things you are interested in? When you are doing any type of marketing and advertising, it is crucial that you know who your target audience is
Katie Pray
May 4, 2020
Mobile Conquesting™, Geo-Fencing, Geo-Targeting, How Targeted Can I Get With My Ads ?
When you explain to a business owner that they could put a virtual fence around their competitors’ locations and target people while at that location, their eyes light up and they start seeing dollar signs. “You mean that I can show MY ad to people while they are AT my competition?” Why yes, Mr
Katie Pray
July 1, 2019
Consumer Intent: the Key to Mobile Success
It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything
Laura Ostrowski
January 14, 2016