Resources

SVOD

View all
Is OTT Part of Your Marketing Mix?
If the terms “Ew, David” or “Carole Baskin” or “Strike First, Strike Hard, No Mercy”, mean anything to you, you have most likely watched Over The Top (OTT) programming. OTT is video programming that a user is watching through the Internet, instead of watching through traditional cable or broadcast
Katie Pray
December 15, 2020
What is OTT, CTV, vMVPD, SVOD and all the rest of those new digital video terms?
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers
Leslye Schumacher
April 24, 2019