Social Media

As a business, you may have asked yourself many times, how do I connect with my audience?Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication about new business offers, products and day to day functions

No doubt about it, we are in the social media age.  It is common and almost necessary for businesses to have a Facebook page, a Twitter page, and a LinkedIn page since it is one of the easiest (and least expensive) ways to publicize your company

At only 2 weeks into the new year, there have been plenty of new tips created on how to make 2015 your most successful year yet.  But reading lists on top of lists about what your business should be doing but isn't doing yet can be intimidating and overwhelming

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power

Generation X, the middle population of 65 million Americans ages 34-49, are frequently recognized as being squished in between the older, dominant Baby Boomers and the young, free-spirited Millennials.  And boy does Generation X love their mobile technology and social media!  Despite blatantly targeting every new tech trend to be marketed towards millennials, it's Gen Xers that spend the most time texting, browsing, talking, and taking selfies on their mobile phones

Snapchat, the “now-you-see-me-now-you-don’t” photo app, has caught the attention of the tech world because of its rapid success, occasional controversy and most of all, its devoted audience of users.“What the heck is Snapchat?” you might be saying in your head right now…Snapchat is a photo service that allows users to take pictures or videos, known as “snaps” of themselves or their surroundings and send it to either their entire list of followers and make it their “story” or select the users who will see their snap

In this digital marketing age, it's no wonder people are putting so much emphasis on SEO.  Search Engine Optimization