Small business strategy

Have you heard about the changes that Facebook has announced that will begin in January?  Facebook announced that they are going to filter out unpaid promotional material in user news feeds that businesses have posted as status updates.  Even if someone has “liked” your business Page and opted in to see your company’s status updates, the chances are they won’t, if Facebook deems them “promotional” in nature

Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power

What was once only available to premium members of Linked In has now reached the masses: customizable backgrounds, similar to Facebook, Twitter, and Google+.  Give your profile a professional punch by uploading your own in a few easy steps:Step 1: Create a 1400 x 425 background that is under 4 MB in

Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic

Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads.Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014

Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more.  Here's some common acronyms and what they mean

When marketing online or with mobile, men and women can't be treated equally. Check out the compelling infographic below which speaks to gender trends in social media and advertising and how it affects men and women differently

Online marketing can feel overwhelming.  There are a lot of acronyms: CPM, CPC, PPC, SEO

Small business owners know that the cost of operating can be downright expensive.  Whenever there are programs out there that can help eliminate costs, while still maintaining a professional image, you should take advantage of them! Here are the websites that top my list:MadMiMi