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The Omnichannel Experience: Coming to Screens Near You in 2015
The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015.The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched throughout the next year, according to eMarketer
Megan Malone
December 23, 2014
Tips on Talking to Young Women
Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.”  Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power
Megan Malone
December 12, 2014
Just What Is Real Time Bidding?
Not sure what people are talking about when they say "RTB"?  This infographic explains it all!Not sure what people are talking about when they say "RTB"?  This infographic explains it all!
Leslye Schumacher
September 3, 2014
How to install a Retargeting/Remarketing Pixel in WordPress. (Example)
Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic
Megan Malone
May 30, 2014