pre-roll video ads

It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of Fall, but once September 22nd rolls around, we are officially into Fall

In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it

Alright, so a Native Ad walks into a bar and sees a Video Adand says “hey there, video; you sure do make quite the impression” and 9 monthslater we have the newest addition to our digital toolbox- Native Video ads!  When we talk about Native ads, we explain that they match the look, feel, and visual context of whatever website or app that they are appearing on, and on any device. These ads don’t necessarily look like ads, which allows for them to have a higher click through rate and bypass some ad blocking software that a user might have installed on their web browser

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers