Pixel

As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible.  Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even a nifty feature that tells you how busy the location is, powered by GPS location data of people within the store

The client has committed and you got the sale. Great! The next thing you should ask this client is,“How will you evaluate if this campaign is successful?”Often in our excitement of getting the order we overlook this extremely important question

It’s great news to see that 56% of small and medium sized businesses are planning to increase their budgets in 2016.Of particular interest is that many will be concentrating those increases on digital marketing

If you want pixels for your campaign, container tags are essential.  A container tag is a snippet of code used in digital ad campaigns

Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site

Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website.  Our clients often ask us to help retarget (or remarket) their web traffic