online video

With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.

Hispanic purchasing power is growing at more than two times the national rate, so marketing to this group is prudent for your brand.  However, it is still a mystery to many how to target the Hispanic population with digital advertising

Nielsen recently tackled a question that many advertisers have regarding video advertising.  How much does the ad benefit me (if at all) if the person skips it after a few seconds?  The answer, their research shows, is…a lot!The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started playing but didn’t watch any of it