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How to Target the Hispanic Populations with Digital
Hispanic purchasing power is growing at more than two times the national rate, so marketing to this group is prudent for your brand.  However, it is still a mystery to many how to target the Hispanic population with digital advertising
Kiri Tamte-Horan
August 4, 2015
Can Less Than 3 Seconds Of A Video Ad Have An Impact?
Nielsen recently tackled a question that many advertisers have regarding video advertising.  How much does the ad benefit me (if at all) if the person skips it after a few seconds?  The answer, their research shows, is…a lot!The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started playing but didn’t watch any of it
Leslye Schumacher
April 29, 2015