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What to expect for advertising budgets and products in 2021?
2020 has come to end.  How can we possibly know what to expect to happen in 2021?!   I’m no psychic and don’t claim to be
Greg Swiszcz
January 7, 2021
How Do You Target Your Advertising During the Holidays?
Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be?Pivot left. Pivot right
Greg Swiszcz
November 3, 2020
How Are You Reaching Consumers Impacted by the Pandemic?
I was at the grocery store the other day and as I was waiting to check out (six feet behind the person in front of me of course) I caught myself staring at the cashier. I was thinking that he looked familiar, but I could not put my finger on who it was or how I knew him
Katie Pray
October 16, 2020
What is Cross Platform Targeting and How Does it Work?
In order to understand Cross Platform Advertising, it’s important to first understand its foundation, Mobile Conquesting™, one of our most popular products. It’s also one of the more advanced and sophisticated products we offer
Greg Swiszcz
October 7, 2020
Are You Taking Advantage of Digital Advertising for the Holidays?
It’s the most wonderful time of the year! Schools are back in session (somewhat), the nights and mornings are getting cooler, and the sun is setting earlier. Personally, I like to get every last bit out of summer that I can and consider summer to begin on Memorial Day weekend and go until midnight of the first day of Fall, but once September 22nd rolls around, we are officially into Fall
Katie Pray
September 22, 2020
What Types of Businesses Are and Are Not Allowed to Digitally Advertise?
Update: Facebook shuttered Jobs on Facebook (February 2023) and Instant Articles (April 2023)One of my favorite games to play when I was a kid was “Red Light, Green Light”. This is a game where one person is “it” and stands a good distance away from the other players with their back to rest of the group; this person is considered the traffic light
Katie Pray
August 31, 2020
How Does Mobile Targeted Advertising Work?
Let’s face it…people love their smart phones. Really! And…they can’t really live without them
Greg Swiszcz
August 28, 2020
Targeting Ads on Smart Speakers, Smart Phones and Smart TVs, Are You Being Smart?
Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years:1920: “Extra! Extra! Read All About It!” is what people would yell to sell newspapers, which was the main source of how people got their daily news2020: “Did you see what Karen posted about the other day on Facebook?! She’s so extra!” This is what people say on social media, the main source of how people get their daily news1920: TV was in its infancy (in 1928 the Federal Radio Commission issues the first television station license ) and had quite a ways to go before it would start becoming the norm in houses and businesses, and programming was limited at best2020: In most homes, there are more TVs than people, and we can binge watch an entire series in one weekend1920: When you ran out of sugar you would ask the next-door neighbor for a cup of sugar2020: When you run out of sugar, you ask Alexa to add sugar to your grocery list1920: “Hello Operator, I’d like to make a call to the Johnsons over on Main Street.”2020: “Why isn’t he answering my call?! I just texted him three seconds ago and I can see that he read the text!”There is no doubt that we have come a long way with technology, but the neat thing is that now we can use this technology to target consumers with digital advertising
Katie Pray
June 1, 2020
What is Mobile Conquesting Address Targeting and How Does It Work?
With the COVID-19 pandemic we’ve seen a consumer shift like no other.   With millions of people out of work or working from home, their behavior with devices while quarantined has dramatically changed
Megan Malone
March 30, 2020
What Digital Advertising Products Work Best for Real Estate Clients?
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing
Dana Bojcic
March 2, 2020
What is a Lookalike Audience?
Have you ever been out with friends or met someone new, and right off the bat they tell you that you look like someone or have a doppelgänger? It’s always interesting to hear what they say next because it can completely change the mood of the night. Maybe it is someone that you will take as a compliment, or maybe they mention someone’s name that you are NOT happy to look like
Katie Pray
January 13, 2020
Financial Businesses to Spend Big Bucks on Local Digital Ads in 2020
‘Tis the season, but not the season you might think I’m talking about. It’s resolution season; the time of year where people reflect on the past year and come up with a, “New Year, New You” resolution
Katie Pray
December 16, 2019