Keywords

At first glance Pay-Per-Click ads (or Google AdWords) seem more efficient because they average a much higher click through rate than impression based advertising. So if you are solely looking at the cost per click, it would seem that PPC is cheaper and more effective

Did you know that almost half of searches do NOT start with a search engine, but rather on a specific website where people are looking for information?  This means that simply doing paid search ads isn’t enough for local businesses to break through with their advertising.  In 2016 it is projected that display advertising will surpass paid search ads for the first time

Are you ever curious what leads people to your website? Well there’s an easy way to check the keywords people are searching to find you. By using Google Analytics!Never checked this out before? Don’t fret, here’s how:Once you sign into your Google Analytics, look at the left hand column and click on Acquisition

SEO is a digital marketing tool that has blown up in the last 3 years from a new “trend” to a marketing staple that has endured the ever-changing strategies and rules of digital marketing.According to Search Engine Land, SEO, or search engine optimization, is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines versus the paid for text listings at the top and sides of the search results page

The short answer? Yes!I recently was talking with the owner of a plumbing company and I told him that he needed to add a blog to his website. His response? “Who the *&!# is going to read a blog about plumbing?” Fair enough

In this digital marketing age, it's no wonder people are putting so much emphasis on SEO.  Search Engine Optimization