Google

Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site

It's a fact: Google loves content creators.  And the more credible, keyword rich content on your site, the better Google ranks your website

Take a peak at your Google Analytics.   If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm

Step into our time machine and travel back to September 4, 1998 when Google was founded. This is what their website looked like:That's Google in Beta test mode and trying out their new colorful logo

So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions.  Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out a form