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Opinion: My Love/Hate Relationship with Google’s “Walled Garden”
As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible.  Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even a nifty feature that tells you how busy the location is, powered by GPS location data of people within the store
Megan Malone
August 20, 2018
Only 1 in 3 Local Searches Start in a Search Engine!
“Everything online begins with a search.” Have you ever heard this oft-quoted thought? It’s true, but it has a very different meaning than it did five years ago
Leslye Schumacher
July 5, 2016
User Explorer: Google Analytics’ New Tool to View Individual Website Interactions
Google has begun releasing a new feature (currently in Beta) which allows website owners the ability to view individual, anonymized, interactions up to the minute. User Explorer, as it’s being called, began showing up in Google Analytics dashboards a few weeks ago and those who have had a chance to really dig into it have given the new tool very positive remarks
Kiri Tamte-Horan
April 18, 2016
How I Explain SEO & Pay-Per-Click To My Mother
I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever
Leslye Schumacher
April 12, 2016
What is Google AMP?
Google has introduced a new search engine results page feature called Accelerated Mobile Pages or “AMP.” It’s not an ad platform and it’s not a paid search product
Leslye Schumacher
February 26, 2016
Google Announces Major Change to Pay-Per-Click Advertising
On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page
Megan Malone
February 24, 2016
Consumer Intent: the Key to Mobile Success
It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything
Laura Ostrowski
January 14, 2016
Do You Understand Your Google Analytics Home Page?
If you have a website, you should have a website analytics software program loaded to track your website statistics. Google Analytics is a free program that adds a small snippet of code that is placed on all pages of a website
Leslye Schumacher
September 15, 2015
Chrome moves on without Flash. Finally.
Flash-based advertising has been around for a while, providing a way for digital advertisers to incorporate interactive, animated, and audio components into their ads. This type of advertising is often called "rich media creative" and often returns a higher CTR thanks to its ability to better engage a viewer
Kiri Tamte-Horan
September 10, 2015
Digital Advertising: A History Lesson
When you think of where digital marketing is in 2015, I'm amazed everyday at how quickly advancements are being made to deliver beautiful marketing to the sophisticated web users.  As web users we expect a lot
Megan Malone
September 9, 2015
2015: The Year of Mobile Marketing
We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising
Megan Malone
July 30, 2015
"How To..." Take Advantage of a New Digital Marketing Trend
Do you know how to survive a shipwreck?  What about tie a tie, change a tire, apply makeup, dance the Whip/Nae Nae, or cook the perfect poached egg?  You can  learn these skills and more through step-by-step instructional videos on YouTube.  And consumer's love these handy tutorials
Megan Malone
July 23, 2015