Google Analytics Reports

When I was selling radio advertising, one of the very first things I did when I would get a new business on the air is to tell them they were about to get a lot of phone calls from other media groups. Different radio stations were going to call and ask for a meeting, along with other TV stations, local magazines, and billboard companies; it’s the nature of the beast

I think it is safe to say that as consumers, we have pretty much grown accustomed to being served ads whenever we go on the internet whether we’re looking at the news, the weather, pop culture, playing games, or are using various apps. If digital ads are not going away, wouldn’t you rather be served ads for things you are interested in? When you are doing any type of marketing and advertising, it is crucial that you know who your target audience is

If you are in advertising and want to be a marketing guru for your clients, you need to have a basic understanding of Google Analytics. One way to learn it is through Google’s free online classes

If knowledge is power than knowledge of Google Analytics is a super power. In a previous post I covered how to understand the Home Page of Google Analytics

If you have a website, you should have a website analytics software program loaded to track your website statistics. Google Analytics is a free program that adds a small snippet of code that is placed on all pages of a website