Digital Media

While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business

If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax.  For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads

Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down

If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising

Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others

The K.I

With March officially over, and with the promise of warmer weather around the corner, it seems like the perfect opportunity to take a step back and look at some interesting stats and info from this past month surrounding digital marketing. First up, a new eMarketer study predicting that digital ad spending will surpass TV ad spending next year

A carousel is no longer only found at carnivals and parks. Now, you see carousels all the time on your Facebook or Instagram News Feed (and may not even notice)

As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad

When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied