Digital Marketing

It’s 2016 and consumers are more impatient than ever. The advent of newer, better, and faster technology is making on-the-go mobile searching commonplace, giving us instant access to information about almost anything

This past year has taught us a lot about advertising and the consumers who make our jobs possible. The millennial generation became an extremely important demographic to advertisers with their strong spending habits and digital engagement with content

Brands and companies, as well as people, are living their lives online and there are times we all have very little control over our online presence and reputation.  However, there are many things we can and should do to ensure we are putting our best possible image forward, and most of it boils down to excellent online customer service

Display advertising will overtake Paid Search (pay-per-click) advertising in 2016 for the first time according to eMarketer’s estimates.  This fact underscores what we have been saying here at Vici for a while now…Paid Search isn’t the only game in town and it isn’t always the best use of your digital ad dollars

Here at Vici, we like to build campaigns with elements from all parts of the sales funnel. However, the most important piece to include is the retargeting element

It is estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today according to recent research.  With so many messages bombarding consumers on the daily – how do you break through and get your message to the right consumer?  By targeting

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do

Our sales roles became more complicated once we entered the digital era. A marketer who can help his or her clients move their customers from a TV branding and awareness campaign to purchasing or converting online is highly valuable, and profitable in our multi-channel world

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

If the question is “Does display advertising influence consumers to make a phone call?”  The answer to this question is absolutely “yes.”  Digital advertising drives phone calls, but they are not always immediate

Co-Op advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience.What is Co-Op Advertising?A co-op advertising program is a partnership between both the manufacturer and the retailer to share in the cost of advertising at the local level, whether it be for digital, radio, or other forms of media

If you haven’t already noticed, Facebook is everywhere and it’s not going away anytime soon. But that’s OK