Digital Marketing

Here at Vici, we excel at getting visitors to your website and engaging with your brand. But what happens after that initial engagement? For some, they remain interested in the brand and become a loyal customer

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down

If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising

Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others

Yes, mobile advertising is a must – but so are desktops and laptops. Here’s why

Google has begun releasing a new feature (currently in Beta) which allows website owners the ability to view individual, anonymized, interactions up to the minute. User Explorer, as it’s being called, began showing up in Google Analytics dashboards a few weeks ago and those who have had a chance to really dig into it have given the new tool very positive remarks

I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever

The K.I

With March officially over, and with the promise of warmer weather around the corner, it seems like the perfect opportunity to take a step back and look at some interesting stats and info from this past month surrounding digital marketing. First up, a new eMarketer study predicting that digital ad spending will surpass TV ad spending next year

As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things

A carousel is no longer only found at carnivals and parks. Now, you see carousels all the time on your Facebook or Instagram News Feed (and may not even notice)

Did you know that almost half of searches do NOT start with a search engine, but rather on a specific website where people are looking for information?  This means that simply doing paid search ads isn’t enough for local businesses to break through with their advertising.  In 2016 it is projected that display advertising will surpass paid search ads for the first time