Digital Marketing

Election day has me thinking about the important role online presence and opinions have played this year. Just like our candidates, local brands and companies are living their lives online and consumers are sometimes left weary and wondering what is true and what is just “a bad review

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter

The way Facebook determines what ads to show you is based a lot around the information you provide by your online activity. By using things such as your age, location, page likes, app use, and even data from the mobile websites you browse, Facebook profiles you into categories that advertisers can then use to target ads to you on Facebook

Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard

If phone calls are imperative to your business, click to call digital ads are an excellent way to drive results.Mobile advertising should now be an essential part of your marketing efforts

92% of calls to businesses in 2015 were driven by digital marketing channels.  That is a statement that kind of takes your breath away and is the headline in a study recently released that tracked 58 million calls

The past few years have brought about major changes in the way local political campaigns have embraced digital.  Each election cycle, political campaigns rely more and more on reaching their voters in new ways

Hello there! My name is Lindsey Monahan and I’m a Digital Campaign Coordinator for Vici.  I specialize in planning and managing digital marketing campaigns for clients throughout the country

The short answer is “yes.”  A picture and a logo typically aren’t going to get you good results

Hi there! My name is Amanda Yanez and I am the new Digital Campaign Coordinator for Vici.   As a Digital Campaign Coordinator, I plan and direct campaigns for clients throughout the country

How much of my advertising budget should I allocate towards digital?This is hot topic and a question I get asked frequently. Businesses know they need to spend money on digital advertising to reach their target consumer, the question is, how much?According to a recent Nielsen study, the answer is 60%

Facebook is once again going head to head with Google to win the biggest piece of the $59.6 billion pie that is the digital advertising market