Digital Marketing

According to Ad Age, there is a broad trend being played out across the advertising landscape. Using data to target audience segments and make smarter media buys in digital

According to Credit Union Insight, there are several challenges that all credit unions face.  Here are just a couple:Growing membershipIncreasing digital usage Integrating channelsLet’s start by looking at how to integrate channels

I receive a lot of digital ads. I’m targeted as much as the next consumer, and the most intriguing digital messages and offers absolutely shine through the clutter enough for me to open my wallet and become a customer

Vici is excited to welcome Mallory Hoenig and Charlie Ulmer to the team!  They are both based out of the Philadelphia location.   Mallory's background is in business marketing, digital communication, and new media, while Charlie's background was actually in Neuroscience until he made the switch to digital advertising in 2013! Two very smart cookies (and not the kind you can block or delete)

Vici is excited to welcome Cierra Roberts, Digital Campaign Coordinator, to the team!  Cierra is based out of the Philadelphia location.   Her impressive background includes a wide variety of experience in the digital world including digital marketing, advertising, and PR

When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel.  It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions

Please join me in welcoming three new(ish) team members to the Vici family: Trainer and Account Director Greg Swiszcz, and Digital Campaign Coordinators Amin Vora and Dan "Renn" Renninger.  Why new(ish)?  Both Dan and Amin started with Vici prior to this promotion as Digital Campaign Assistants before stepping into their buying roles

Digital ad spending is steadily rising, and no area is intensifying faster than native advertising.   Native ads come in many forms, but all share the common goal of not “looking” like an ad

Household IP targeting is the perfect product to use when you need to target one-on-one to specific households and reach a very niche audience. This product works through a patented technology of matching IP addresses to a database of names and physical street addresses and displaying your display or video ads only to those households (or businesses)

I worked a bunch of odd gigs in college to get extra money (for beer).  One of my favorite was being hired as a "brand ambassador" which meant I was promoting the sponsor's event by passing out flyers or putting postcards underneath windshield wipers

It is a well-known fact that digital platforms have transformed how people do business these days.  The influence of digital on the shopping journey is impacting how people shop and make decisions about products and services in which they are interested

Now is the time to market to consumers thinking about home repairs!The IAB’s Digital Influence on Home Improvement Plans analysis showed that 22% of consumers who were working on home improvement projects were influenced by ads on mobile, social media and desktop.That is a huge opportunity for advertisers looking to showcase how they might meet all the home improvement and repair needs of their potential consumers