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digital 2018
Radio And Digital Advertising By The Numbers
A recent report on the state of digital advertising as it relates to radio stations selling it, provided some valuable insights into both mediums. The report, “Benchmarking: Local Radio Stations’ Online Revenues” looked at factors such as how much local digital ad dollars are being spent broken out by market and how much of that is with local traditional advertising companies?Here are some of the key stats that jumped out at us as we looked at this report:The report forecasts that local digital ad revenue will increase this year by 14% over last year
