CTR

Advertisers are used to seeing their ads on TV or in the newspaper. They are used to hearing their spots on the radio or driving by their billboard

The short answer is “yes.”  A picture and a logo typically aren’t going to get you good results

All digital campaigns measure clicks - as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story

Digital display advertising is great. It allows you to show potential customers more than just a few words

In last week’s post we tackled “What will my traffic/clicks be from my digital ad campaign?” and now we will cover the follow up question that advertisers usually have… “How many leads will I get from my digital ad campaign?” This question is basically asking, what ROI can I expect from my digital advertising?Well, you need to have an idea of what your typical conversion rate is for the people who come to the website. (Remember a conversion is whatever you want a customer to do on the website - i

There are two questions advertisers typically want to know about their advertising campaign:  how much traffic will my website get (aka how many clicks will I get) and how many leads will I get from my digital ad campaign.  If you’re a digital salesperson, you should be able to answer these questions, and if you’re an advertiser, you should ask them

Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR).  So what is a good CTR and what is a bad CTR?  The national average click-through rate for display ads as a whole is 0

Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site

If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying,“Click Through Rate is the King of False Positives”The report goes on to explain that the value of viewers who watch your ads to completion (view 100% of your video ad) are much higher than that of viewers who click the ad.  Why?  How do they know?The study found that a user who arrives at your website by clicking on the ad, rarely goes beyond that landing page before leaving

Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more.  Here's some common acronyms and what they mean