Resources

cooperative advertising

View all
What is Co-Op Advertising?
Co-Op advertising is a great way to help supplement media spending and even increase your ROI by reaching more of your target audience.What is Co-Op Advertising?A co-op advertising program is a partnership between both the manufacturer and the retailer to share in the cost of advertising at the local level, whether it be for digital, radio, or other forms of media
Kiri Tamte-Horan
November 20, 2015