Conversion tracking

I am so passionate about conversions that when I talk aboutthem, I have this image of Madonna signing “Con-ver-sions” into a microphonewith her white gloves on, to the same tune and beat as “Like a Virgin”- Anyoneelse? No? Well, you should!Conversions can take a mediocre digital campaign and make it a stellar digital campaign. Why all the hype when it comes to conversions? Conversions are going to allow business owners a peak behind the curtain so they can see what consumers are doing on their website once they get there

Google recommends that advertisers track View-Through Conversions. Here’s what Google says, “Measure the success of your display ad campaigns by using View-Through Conversions… View-Through Conversions are what happens when a customer sees an ad (but doesn’t click), and then later completes a conversion on your site

Before you start a search engine marketing campaign (aka Pay-Per Click) it’s important to do a bit of homework first. As they look through their Google Analytics, they see clicks+cost with an overall increase in traffic

So if you read our little cheat sheet on Google Analytics (if not, you can read it here!), we're going to jump right in and show you how you can track your conversions.  Remember, conversions are some action that your intended audience takes to push them further down the funnel - such as completing a purchase or filling out a form