analytics

Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning.Facebook calls their analytics “Insights” and you can access it right from your business Facebook Page when you are logged in as an Admin

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

If you are like the majority of the population, you might have never heard of UTM Codes.  And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns!UTM stands for Urchin Traffic Monitor