Ad Spending

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do

Back in 2008, an analyst by the name of Mary Meeker predicted that “mobile will overtake fixed internet access by 2014”. Many well-respected individuals laughed at her prediction

Rarely does something compel me to write, but an article I came across on Business Insider did just that. Well, the chart that accompanied it did most of the work, take a look

The 1950’s were called the Golden Age of Television, when the TV launched the population's addiction to the small screen.  More than six decades later, the population is starting to shift their addiction to an even smaller screen