ad creative

In the fast-paced world of digital advertising, where attention spans are fleeting and competition is fierce, the importance of ad creative cannot be overlooked. It's not just about being present in the digital realm; it's about standing out, capturing your audience's attention, and compelling them to take action

A few years ago, I was watching the Super Bowl and the most ridiculous commercial came on. It was a woman that was overly in love with her son and throughout the commercial she was being dragged in a laundry basket behind a car, played a two faced janitor at his school while he was eating lunch, popped up from a sand pile while he was on the beach, and also popped up from a couch and is being dragged across the living room floor

An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad

Digital display advertising is great. It allows you to show potential customers more than just a few words

Have you ever struggled to make ad creative for your campaign? Well you’re in luck because there is a fabulous and free service called Canva. Canva is a great option for business owners or those who want to do-it-themselves to create quality graphics to market their company

CTA is Call-To-Action!  You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want.So, just what is an effective CTA?  Something that reaches out and grabs your potential customer and causes them to WANT to engage with you