Resources
ad copy
What is A/B testing, and how can I use it to my advantage?
Digital display advertising is great. It allows you to show potential customers more than just a few words
Just What Is An Effective CTA?
CTA is Call-To-Action! You can have the greatest digital strategy implemented but if your ads don’t have an equally great CTA – a compelling reason for the person to click or convert - then your campaign will not get the results you want.So, just what is an effective CTA? Something that reaches out and grabs your potential customer and causes them to WANT to engage with you
