Online Sales Soar with Digital

At Vici Media, we take pride in helping businesses grow, especially those that showcase local craftsmanship and unique products. One of our recent success stories comes from a local gifts online retailer that sought to expand their reach and boost sales during the holiday season and beyondOverviewThis retailer specializes in original products sourced from local artisans and aimed to promote their unique gift baskets and products to both existing and new customers. With the holidays approaching, they recognized the need for a robust digital strategy to enhance their online presence

Digital Strategy

To achieve their goals, we implemented a multi-faceted digital marketing strategy. We began by leveraging their existing customer database to target returning customers when they went online. Simultaneously, we attracted new customers through Behavioral and Artificial Intelligence targeting with Native AdsOur targeted behavior included categories like Christmas gift shoppers, holiday presents, housewares, high-spending boutique store customers, and more. By honing in on these specific audiences, we aimed to create a compelling connection between their products and potential buyers

Results

The results speak for themselves! The client reported an enthusiastic increase in online sales, saying, "We're seeing a big bump in online sales." One team member humorously remarked, "All I've been doing the last two days is packing shipments! I feel like my taping arm is going to be super buff after this!In November alone, they doubled their previous month's online sales, attributing this remarkable growth directly to the ad campaign. "It's SO exciting as online growth is my overall goal for the shop!” they shared, highlighting the campaign's significant impact on their businessThe campaign achieved a click-through rate (CTR) of 0.13%, nearly double the national average, and an engagement rate of 0.15%. Notably, view-through conversions were instrumental in driving these online sales, showcasing the effectiveness of our targeted approach

Conclusion

This success story highlights how strategic digital marketing can elevate local retailers and expand their online footprint. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutionsFor more information, email support@vicimediainc.com