Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Attracting new applicants for specialized programs can be a challenge, especially in competitive fields like early childhood education. A local community college recognized this and partnered with Vici Media to enhance their outreach efforts. The goal? Increase applications for their Early Childhood Education program among both traditional and non-traditional students. With Vici Media’s strategic digital approach, the results were impressiveTargeting the Right Audience with a Multi-Product StrategyTo engage this diverse audience of prospective students, Vici Media launched a three-month campaign using a combination of Social Mirror Ads, Online Audio, and OTT & Video Pre-roll ads. These formats were selected to reach younger audiences who consume digital content on multiple platformsUsing a mix of Behavioral, Artificial Intelligence (AI) targeting, and website retargeting, we ensured that the right people saw the ads. The campaign messaging, centered around "This is the Program for you!," featured images of young adults and children, highlighting the importance of early childhood education and making it relatable to future educatorsOutstanding Results: Enrollment Growth Across the BoardIn just three months, the campaign generated over half a million impressions. The ads delivered a click-through rate (CTR) of 0.37%, nearly six times the national average. Even more impressive was the engagement rate of 1.74%, showing that the audience was highly engaged with the contentThe campaign produced 308 click conversions and 6,848 view-throughs, contributing to a significant increase in enrollment. Across various program areas, the college experienced growth ranging from 10% to an astonishing 300%. The client was thrilled with the outcome and continues to utilize the same digital strategies year-round to maintain these resultsDrive Enrollment with Vici Media’s Tailored Digital SolutionsBy leveraging targeted digital advertising and a multi-product strategy, this community college saw substantial growth in their Early Childhood Education program, proving the power of a focused, strategic marketing approachIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutionsFor more information, email support@vicimediainc.com
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