Digital Marketing Basics

If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax.  For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down

Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others

Yes, mobile advertising is a must – but so are desktops and laptops. Here’s why

The K.I

With March officially over, and with the promise of warmer weather around the corner, it seems like the perfect opportunity to take a step back and look at some interesting stats and info from this past month surrounding digital marketing. First up, a new eMarketer study predicting that digital ad spending will surpass TV ad spending next year

As people, we are able to react to our environment with an array of emotions. Why is it then, that Facebook only allows us to Like content in our News Feed? Well Facebook has finally done something about it

If you want to target customers under the age of 35 in your next digital campaign, Instagram is the platform for you. Instagram is continuously growing, and with that growth, is becoming a major player in the mobile social media game

Google has introduced a new search engine results page feature called Accelerated Mobile Pages or “AMP.” It’s not an ad platform and it’s not a paid search product

All digital campaigns measure clicks - as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story

When performing a local search online, many would think that Google-ing it would be the preferred method of inquiry. However, according to a recent study by IDC Custom Solutions, the process is actually quite varied

Real estate agents’ favorite line is now moving into the field of digital marketing: location, location, location. The number of smartphone users is rapidly increasing; it is predicted that the number of smartphone users will reach two billion people worldwide this year