Digital Marketing Basics

AJ Gallagher Vici MediaMy name is AJ Gallagher and I am a Digital Campaign Coordinator here at Vici Media Inc. I am very excited to work at a place where I can use my digital background to build amazing campaigns

We’ve all heard it before: the money is in mobile.  You’ve probably heard dozens of reason why it is so important for your business to have a strong mobile presence, whether it be a mobile website or by utilizing mobile advertising

Remember the days when the only place you could access the internet was through a clunky, heavy desktop computer?  Those clunky computers may seem like a distant memory compared to the dozens of choices tech users have when they want to explore the internet.  Today’s tech users juggle multiple devices like laptops, mobile devices, tablets and now even watches that all suffice as mini, on-the-go computers

The average drop in viewability between above the fold ads and below the fold ads is 84%.  In one eyetracking study the difference was found to be as high as 102%!Above the fold positioning of ads means that the ad appears before someone has to scroll

Angry Birds, Candy Crush, Trivia Crack, Bookworm, Gym Streak.  At any given time, there are millions of smartphone users with their noses glued to their screen using gaming apps or lifestyle apps like these

Banks and credit unions are businesses that have served their customers' financial services and needs for centuries.  As many traditional industries are still learning to adapt to new technology, financial services are leading the change in the digital evolution as they attempt to keep up with our new fast-paced lifestyles

Who doesn’t want the best, especially when it comes to your digital campaigns? Well, good news because there are simple things you can do to optimize your campaign right now. These strategies are simple and easy to implement and will help your campaigns so you can see results

Today is an exciting day for us at Vici Media, we are celebrating our 100th blog post!  We take pride in providing you with digital marketing education, campaign strategies, and trends in the ever-changing online marketing world.To commemorate 100 blog posts about effective digital marketing strategies, check out our five most popular posts ever

Some of the most frequently asked questions in digital advertising revolve around click-through rates (CTR).  So what is a good CTR and what is a bad CTR?  The national average click-through rate for display ads as a whole is 0

All around the cyber world, especially in the digital marketing universe, people are insisting that mobile usage will soon exceed PC usage. Although mobile usage has grown over the past few years, it has not eclipsed desktop usage

Do millennials ever put their phones down?No.  In fact, 24% of millennials attached themselves to their smartphones less than 5 minutes after waking up

Could this be the end of coupon mailers and Sunday ads?The year 2015 has shown an immense positive correlation between digital advertising and in-store retail sales.  Digital advertising is expected to influence 64 cents of every dollar spent in retail stores, or $2