Are You Ready For SEO In The Age Of AI?
It's a whole new ballgame with SEO since AI platforms have gained in dominance. Google's recent core updates emphasized originality and relevance to rank high on a search page
What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?
Cookies, line of code used to track users across the internet and target ads to them, are going away. Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data
What are Social Mirror Ads?
Social Mirror ads mimic the look and feel of top social media platforms however, the ads appear not on the social platforms, but on thousands of other websites and apps and run across all devices.Each ad links back to the social platform it is mirroring and, has a second call to action button that links to the advertiser’s website! Ads contain unique social actions related back to the originating social platform (for example, the like icon, the heart icon, the pinning icon) These ads can integrate with all the major social media platforms: Facebook, Instagram, X, Linked In, Pinterest, TikTok, Snapchat, and YouTube
What is OTT, CTV, vMVPD, SVOD and all the rest of those new digital video terms?
With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers
Should You Be Using Video Ads In Your Digital Marketing?
Ummm, yah, you should. 80% of Internet users can remember a video ad that they have seen in the last 30 days
How-To-Guide On Understanding Your Facebook Insights And Analytics
Most small businesses have a business Facebook Page but are you understanding the wealth of information you can get from Facebook about people who interact with your Page? This is our step-by-step guide to walk you through some of the most valuable information you might be interested in learning.Facebook calls their analytics “Insights” and you can access it right from your business Facebook Page when you are logged in as an Admin
