A Majority Of Digital Shoppers Say Targeted Ads Are "Helpful" - Really!
It is estimated that a person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today according to recent research. With so many messages bombarding consumers on the daily – how do you break through and get your message to the right consumer? By targeting
Do Digital Display Ads Drive Phone Calls?
If the question is “Does display advertising influence consumers to make a phone call?” The answer to this question is absolutely “yes.” Digital advertising drives phone calls, but they are not always immediate
7 No Cost/Low Cost Resources For Digital Marketing Help
You know that feeling you get when you learn a new shortcut? Whether it is a keyboard shortcut, a new trick on your phone or just a shorter distance between two places you travel regularly…finding a quicker way is exciting! You save time, resources and money all while eliminating stress. It feels awesome!If you are a small business or a salesperson making your way in the digital space, you could likely use a few shortcuts and maybe some resources to make your journey smoother and faster
What Is Household IP Targeting? (Example)
Are you currently running any direct mail campaigns?Do you have a niche customer base? Is reaching very specific households (or businesses) helpful?If you could purchase a list of new potential customer leads, what would you look for?These are just a few questions to determine if household IP Targeting is right for you. IP Targeting is the process of targeting internet advertising to specific households based on their Internet Protocol address (which is the string of numbers assigned to your internet connection by your Internet Service Provider)
Traditional Advertising, Where Does It Drive Consumers? Online!
Consumers are watching TV and listening to the radio and the adverting they are consuming while doing so, is having an impact on them: It is driving them straight online. Research shows that 74% of people go online for more information on products and services advertised on TV and Radio
10 Questions To Ask Your Digital Advertising Company (part 2)
In case you missed it, yesterday we covered the first five questions you must be asking when making decisions on who you should trust with your digital dollars. If you do any type of advertising it is likely that you have been approached by a digital advertising salesperson or digital advertising vendor
