Allison Gibson

Lead Trainer and Account Director

Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow

More from

Allison Gibson
Health & Wellness & Digital
When the pandemic hit in early 2020, I do not think anyone had any idea how it would impact our daily lives. Work environments changed, school dynamics changed and the world of 6 feet of separation changed every industry, especially the health care world
Allison Gibson
May 14, 2025
What are Google Image Extensions?
Move over Google Text Ads, PPC just got a lot more visual! Now introducing Google Image Extensions!Tada!What used to be a somewhat boring text ad on the Google Search Engine Results page, now when a user searches keywords related to a business, it can feature engaging images to really draw attention. Image extensions can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads, and help businesses get noticed
Allison Gibson
May 14, 2025
Facebook is making more Chhhhhhanges
Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward
Allison Gibson
May 14, 2025
Digital Buzzwords and Acronyms
What’s the Buzz, tell me what’s happening!” All these words and phrases can make your head spin.We not only live in a world where things change daily, but we abbreviate and shorten everything
Allison Gibson
May 14, 2025
What are LinkedIn Ads?
Have you ever wanted to reach a specific type of person at a specific business? Or wanted to try and recruit a specific job title or person in a certain field? Well, now you can with LinkendIn ads. With more than 72% of full-time employees on LinkedIn and 4 out of 5 people on LinkedIn “drive business decisions” it is a great place to be for B2B and Recruiting needs
Allison Gibson
May 14, 2025
Do you REALLY Know what OTT is?
In a world of video there are so many terms out there. Video, OTT, Linear TV, Cable TV, Broadcast TV, CTV, ATV, Pre-roll and more! Hence the confusion
Allison Gibson
May 14, 2025