Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of manufacturing, recruiting skilled and dedicated employees is no small feat. A family-owned metals company, deeply rooted in its community, faced the challenge of finding over 30 employees with the right mix of industry experience and a good cultural fit for their close-knit work environment. They turned to Vici Media for a high-impact digital strategy to attract quality candidates who would bring valuable experience to their team.
To tackle the challenge, Vici Media crafted an innovative digital recruitment campaign using Social Mirror advertising. This tool allowed us to replicate a Facebook post but with a highly targeted twist. Each ad prominently featured a clear “Apply Now” call-to-action, designed to drive immediate engagement. Throughout the four-month campaign, we refreshed the ad creatives three times to maintain a steady interest among potential candidates and to keep the company’s message prominent and relevant in an active job-seeking audience’s feed.
In addition to creative updates, we leveraged Artificial Intelligence (AI) to target job seekers effectively. Our audience segmentation honed in on several key categories: Keywords, Recruitment Behavioral Categories (specifically the manufacturing industry, metals and metal products), and General Job Seekers. By also incorporating retargeting, we reached users who had already shown an interest in the company’s website, capturing candidates with a stronger inclination to apply.
The campaign’s reach extended across all devices—desktops, laptops, and mobile—yet mobile emerged as the dominant platform, generating the highest volume of impressions and conversions. Across the campaign’s four-month span, over 600,000 ads were served, yielding over 6,000 clicks. This brought the lifetime Click-Through Rate (CTR) to an impressive 1.03%, which is 14.72 times the national average.
In addition to click performance, conversion tracking revealed that nearly 2,500 users engaged further, completing actions that indicated genuine interest and high relevance to the job openings. The result was a noticeable uptick in qualified applications, ultimately helping the client reach their recruitment target.
This success story highlights the power of data-driven advertising and Social Mirror’s ability to reach specialized audiences effectively. By keeping ad creatives fresh, employing AI targeting, and using retargeting to reconnect with engaged users, this family-owned metals company now has a modern recruitment strategy that delivers results.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
