Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local restaurant was looking to increase awareness for its new location and drive more foot traffic through its doors. To achieve these goals, we developed a targeted digital campaign designed to engage the local community and encourage visits to the restaurant
Strategy: Engaging Local Diners with Facebook Offer Ads
We launched a Facebook Offer Ad campaign, a powerful tool that allows businesses to share special discounts with potential customers directly through their Facebook News Feed. These offers are designed to capture attention and encourage action by giving users a compelling reason to visit the restaurant, whether in-store or online
For this campaign, we focused on promoting two popular menu items—Tacos and Burritos—through a Buy One, Get One (BOGO) offer. The geo-targeting was set to one mile around the restaurant's location, ensuring that the offer reached local diners who could take immediate advantage of the promotion
Once users saw the offer in their Facebook Feed, they could save it to use later, comment on it, or like it. By saving the offer, users would be reminded multiple times, driving them back to the restaurant. To make the offer even more enticing, customers who claimed the deal received an email with the offer details and a map to the restaurant’s location
The campaign was specifically targeted at people with interests in fast casual dining and Mexican cuisine, ensuring that the restaurant reached its ideal audience
Results: A Fast, Effective Campaign with Impressive Engagement
The results of this Facebook Offer Ad campaign were outstanding
The offers were so popular that all 100 were claimed quickly, driving significant foot traffic to the restaurant’s new location
With Facebook Offer Ads, the restaurant was able to create a buzz in the local community, increase brand awareness, and drive in new customers—all through a targeted, cost-effective campaign
If your business is looking to attract more customers and increase sales with digital advertising, contact Vici Media today to learn how our white-label solutions can deliver powerful results
For more information, email support@vicimediainc.com.
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