Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A salon looking to expand its customer base recently partnered with Vici Media to attract both male and female clients seeking haircuts, color treatments, skincare, and beauty products. Although the salon was already active on Facebook, posting organic content regularly, they knew they could reach an even wider audience by amplifying their presence with paid social media ads. That’s where Vici Media stepped in, designing a multi-channel campaign to drive engagement and, ultimately, bring in more clients.
Digital Strategy: Engaging Audiences with Targeted Social Ads
Our strategy leveraged the salon’s strong organic following on Facebook and expanded their reach through both Facebook and Instagram ads. We carefully selected categories to target people interested in hair care, skincare, beauty salons, and hair products—ensuring our ads reached users most likely to visit the salon.
To keep the creative fresh and engaging, we used a variety of ad formats, including:
By combining these ad types, we were able to maintain a dynamic and engaging ad presence that appealed to both existing and potential clients.
Results: Consistent Growth and Strong Client Acquisition
This campaign’s impact has been so effective that the salon has continued to renew it for over two years. The results have been outstanding:
This ongoing success highlights the effectiveness of a well-rounded social media strategy. By keeping the creative fresh and targeting the right audience, we helped this salon grow its customer base and strengthen its brand presence.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
