Leslye Schumacher

Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.

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Leslye Schumacher
How Can Digital Salespeople Prove ROI To Their Clients?
It’s great news to see that 56% of small and medium sized businesses are planning to increase their budgets in 2016.Of particular interest is that many will be concentrating those increases on digital marketing
Leslye Schumacher
May 14, 2025
How Are Auto Buyers Using Mobile In Their Path To Purchase?
The average American consumer considers 2 or more types of vehicles and 5 brands before making their car-purchasing decision. 60% of people are “in market” for a car for at least 6 months, gathering research and seeking advice to help guide their decision making
Leslye Schumacher
May 14, 2025
Paid Search Ads Are No Longer King
Display advertising will overtake Paid Search (pay-per-click) advertising in 2016 for the first time according to eMarketer’s estimates.  This fact underscores what we have been saying here at Vici for a while now…Paid Search isn’t the only game in town and it isn’t always the best use of your digital ad dollars
Leslye Schumacher
May 14, 2025
Digital Ad Terms You Need To Know
A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers
Leslye Schumacher
May 14, 2025
Facebook Adding "Holiday Shopping" Ad Targeting Category
Facebook has announced that starting on Thanksgiving and running through New Year's Day they will let advertisers target ads on Facebook and Instagram to people who publish posts related to the holidays.How will they do this?Facebook looks for holiday-related keywords in people’s posts, what they like, comment on and share
Leslye Schumacher
May 14, 2025
How To Use Facebook & Instagram Ads For Automotive Dealers
With all the new Facebook and Instagram ad targeting options for automotive dealers, you need a “cheat sheet” to remember all the available options!  We’ve been testing this platform for automotive dealerships with stellar results.  Here are the basics you should know if this is an important vertical for you, and you can print it out and use for a handy reference
Leslye Schumacher
May 14, 2025