Kiri Tamte-Horan

Senior Partner and Director Of Operations & Innovation

Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.

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Kiri Tamte-Horan
Digital Marketing Insights
Digital Ad Spending Approaches 60 Billion This Year!
Digital Ad Spending is expected to reach about $60 Billion this year, and retailers will comprise 22% of that, or $12.9 billion
Kiri Tamte-Horan
May 14, 2025
Digital Marketing Insights
Call Tracking With Digital Advertising
Call tracking is very beneficial to not only your campaign, but your business as well. It gives you a unique opportunity to track which marketing efforts are generating phone calls
Kiri Tamte-Horan
May 14, 2025
Digital Marketing Insights
Internet Advertising Is #1 In Total Ad Spending In 2014
It’s no secret that ad spending in digital is growing.  In fact, in 2014 the highest advertising revenue was directed towards the Internet
Kiri Tamte-Horan
May 14, 2025
Digital Marketing Insights
Household IP Targeting: The Digital Replacement of Direct Mail
Let’s be honest, how often to you get advertisements through direct mail and how often does that marketing piece end up in the recycling bin?  Here's how direct mail stacks up:Just how much do consumers dislike direct mail?  51% of people have a negative/very negative reaction to receiving an advertising card or flier through direct mail. This is greater than the 44% of people who react negatively to receiving a bill
Kiri Tamte-Horan
May 14, 2025
Digital Marketing Insights
Digital Marketing Basics
Mobile vs Desktop. Is one better than the other?
It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada
Kiri Tamte-Horan
May 14, 2025
Digital Marketing Insights
Search Retargeting, Keyword Targeting, and PPC: What’s the difference?!
Well, they’re all good ways to optimize your digital campaign! Search retargeting, keyword targeting, and PPC (pay-per-click) are all forms of keyword advertising, and oftentimes get confused for one another.  While they are similar in some aspects, they each have unique responsibilities that make them different
Kiri Tamte-Horan
May 14, 2025
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