Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of used car sales, standing out is essential. For a family-owned, owner-operated used car dealership, the goal was to reshape how people perceive their business. By infusing creativity into their advertising strategy, they set out to prove that buying a used car can be fun and approachable.
To challenge the traditional image of used car dealerships, the client introduced a unique mascot—a superhero—who would personify their commitment to customer service and financing. This fun twist was designed to engage potential buyers and create a memorable brand identity.
The dealership leveraged YouTube's video platform to run :30 ads that centered on one key message: everyone gets approved for credit at their dealership. The campaign focused on several targeted categories, including:
Additionally, retargeting strategies were employed to keep the dealership top-of-mind for viewers who had previously engaged with the ads.
After over a year of running the campaign, the results were impressive:
By creatively reimagining the way they market their dealership, this family-owned business has not only changed perceptions but has also seen tangible results in sales. The superhero mascot has become a symbol of their commitment to customer satisfaction, making the car-buying experience more enjoyable and accessible.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn how our innovative digital solutions can transform your brand. For more information, email support@vicimediainc.com.
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