Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the fiercely competitive recruiting industry, gaining market share can be a daunting challenge—especially when your main competitor offers budget-friendly products priced between $20 and $100. Our client, specializing in Business-to-Business (B2B) solutions with products valued in the thousands, faced significant hurdles. With both B2B and Business-to-Consumer (B2C) companies vying for the same search terms, their initial foray into AdWords proved unprofitable.
To carve out a niche in this crowded market, our client needed a robust strategy to increase visibility and attract more qualified leads without falling into the costly trap of pay-per-click advertising.
Recognizing the importance of organic reach, we pivoted our focus entirely to Search Engine Optimization (SEO). Our comprehensive approach included:
The results were nothing short of remarkable. Starting with just 321 organic visits, our efforts quickly doubled traffic to 696 visits within two months. The upward trajectory continued, and by the end of the next month, traffic had tripled, culminating in an impressive 10,000 visits within less than a year. The website ultimately peaked at 14,000 monthly visits.
In addition to skyrocketing website traffic, our client also experienced a substantial increase in revenues, affirming the effectiveness of the SEO implementation.
This success story highlights the power of a focused SEO strategy in a highly competitive industry. By shifting attention from paid advertising to organic growth, our client not only improved visibility but also significantly boosted their bottom line.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to discover how our white-label digital solutions can help you stand out in your industry. For more information, email support@vicimediainc.com.
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