Trucking Company Ramps up Recruiting with Digital

Published on
November 18, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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When a leading wholesale distributor of food and household products in New England needed to hire truck drivers and warehouse workers, they turned to digital advertising to meet their recruitment goals. Facing the challenges of high turnover and a competitive hiring market, they required a strategy that could consistently attract qualified candidates across a range of roles

A Multi-Channel Digital Recruitment Strategy

To drive applicant flow for job seekers in various fields, Vici Media implemented a robust digital strategy that leveraged multiple platforms and targeting techniques. The campaign was designed to attract both active and passive job seekers and guide them through the recruitment funnel

  • OTT and Social Media Ads: These channels built brand awareness and generated interest among potential candidates by highlighting the company’s opportunities.
  • Native Ads and Social Mirror Ads: With Recruitment Behavioral Targeting, we reached active job seekers in industries such as logistics, operations, manufacturing, and more.
  • Pay-Per-Click (PPC): To engage job seekers ready to apply, we used PPC campaigns to target the bottom of the recruitment funnel.

Remarkable and Consistent Results

The campaign, which ran for a year, delivered consistent, measurable results that exceeded expectations

  • Social, Social Mirror, and Native Ads: Achieved an outstanding 0.94% Click-Through Rate (CTR), which is 13x the national average.
  • PPC Performance: With a 22.81% CTR, this channel generated over 2,000 calls per month and resulted in hundreds of qualified applicants.

Thanks to this comprehensive digital recruitment strategy, the distributor maintained a steady pipeline of qualified applicants, enabling them to manage staffing needs in a high-turnover industry. The campaign’s sustained success was so impactful that the client chose to continue running it for an entire year to keep employee application volume high

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions

For more information, email support@vicimediainc.com.

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