Tree Removal Service Knocks Down Sales with Digital Advertising

Published on
November 18, 2024
Contributors
Vici Team

Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.

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In 2005, a husband-and-wife duo planted the seeds of their tree service business. Today, their operation has blossomed into a team of 16 certified arborists and arborists in training. When they partnered with Vici Media, their goal was to drive website traffic, showcase their comprehensive services, and offer potential customers the ease of requesting a free quote online.

A Multi-Strategy Digital Campaign

To target the right audience—affluent homeowners interested in home improvement and landscaping—we implemented a dual-product digital strategy using Native Display Ads and Social Mirror Ads. These ad formats allowed us to maximize reach and engagement across platforms.Here’s how the campaign broke ground:

  • Behavioral Targeting: Ads were shown to people in categories like Head of Household, Home & Garden, Home Improvement and Construction, and Outdoor Products.
  • Artificial Intelligence: AI identified users most likely to engage with services such as tree removal or tree trimming.
  • Keyword Targeting: Ads appeared to users visiting websites or apps with keywords like "tree removal," "arborist," and "emergency tree service."
  • Retargeting: Ads reached users who had already visited the client’s website to keep their services top of mind.

For Social Mirror Ads, we leveraged platforms like Facebook and Instagram to ensure broad and relevant exposure.

Results That Speak for Themselves

The campaign exceeded expectations, delivering:

  • 3,000 click conversions
  • 477 view-through conversions
  • A click-through rate 15x the national average

The results were so impactful that the company experienced a surge in business, leading to a new challenge—keeping up with demand. After eight months, the campaign pivoted to focus on recruitment ads to grow their team and ensure they could complete the influx of projects.This success story highlights the power of digital marketing to drive business growth and adapt to evolving needs.If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.For more information, email support@vicimediainc.com.

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