Trade Introduction Program Event Campaign Leads to Record-Breaking Sign-Ups

Case Study: How Digital Advertising Transformed Event Sign-Ups for a San Francisco Building Trades Company

In today’s competitive landscape, businesses need to reach their target audience where they are most active. For a San Francisco-area Building Trades Company, their goal was simple: boost event sign-ups for their “Trade Introduction Program Orientation.” With an ambitious target of 100–120 participants, they turned to Vici Media for a solution.

Crafting a Comprehensive Digital Strategy

Vici Media worked closely with the company to design a targeted digital marketing campaign that would maximize reach and engagement across multiple platforms.

• Facebook & Instagram: A combination of static, video, and event response ads was deployed to attract a wide range of participants.
• TikTok: To target the younger demographic (18–34-year-olds), the campaign tapped into the platform’s power, focusing on users interested in jobs and vocational training.
• YouTube: Ads aimed at reaching job seekers and those exploring certificate programs rounded out the strategy, increasing visibility among individuals who were specifically looking for training opportunities.

Achieving Results Beyond Expectations

The results? Nothing short of remarkable. The campaign exceeded expectations on all fronts:

• Engagement Rate: A staggering 2.19% engagement rate — more than 31 times the national average.
• Program Registrations: 216 participants registered for the program, far surpassing the initial goal of 100–120 sign-ups.
• Waitlist Generation: Not only did the program reach its capacity, but it also generated a waitlist for future orientations, demonstrating sustained interest.

Switching from traditional cable advertising to a digital-first approach proved to be a game-changer for the client. The most significant driver of success? TikTok ads. The client shared, "We have never had the success in sign-ups as we’ve had since moving from cable advertising to digital. This was our largest one yet! The biggest change we had from the previous campaign was ADDING TikTok."

The Bottom Line: Digital Advertising Drives Results

This case study demonstrates the power of a well-executed digital advertising strategy in achieving tangible results. By embracing platforms like Facebook, Instagram, TikTok, and YouTube, the Building Trades Company was able to engage a broad audience and far exceed their sign-up goals.

If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email support@vicimediainc.com.